Motor Valley Fest Digital, the online event dedicated to the marques that have built Emilia-Romagna’s Motor Valley legend, opens its virtual doors today, and runs until May 17.

The opening conference (live streaming today from 9.30 to 12.00 CET) will focus on getting the mobility world back to work in the Covid-19 era with Ferrari represented by Chief Marketing and Commercial Officer, Enrico Galliera. At 15.40, Mattia Binotto (Managing Director and Team Principal Scuderia Ferrari Mission Winnow) will be taking part in a round table discussion on trends in technology and attracting new generations of enthusiasts to the racing world.

Also of great interest are the initiatives aimed at enthusiasts: at 16.00 on Saturday, for instance, David Tonizza and Enzo Bonito, both FDA Hublot Esports Team sim drivers, will host an interactive coaching session on the Assetto Corsa platform. At 18.00 on the same day, the public will be able to enjoy a virtual sneak preview of the recently opened Grand Tour exhibition at the Museo Enzo Ferrari in Modena, which will be live-streamed on the Motor Valley and Ferrari Museums’ Facebook pages.

Lastly, do not miss the live-streamed virtual visit of the Ferrari Museum in Maranello on Sunday, May 17. Starting at 12.30, it offers a tour of the hypercars, sports cars and single-seaters that have delivered some of the Prancing Horse’s most spectacular track victories, not least the 488 GTE which triumphed at last year’s 24 Hours of Le Mans.

For further information on the Motor Valley Fest Digital programme and live Ferrari content, please click here.